Synaptic Offers Crisis Communications Training, Media Readiness, and Rapid Response for Small and Mid-Sized Businesses
When a viral video or social media scandal hits, the fallout doesn’t just threaten profits—it impacts every employee, client relationship, and stakeholder tied to the brand. That reality has dominated recent headlines. One personal moment by a corporate leader became a national conversation, putting an entire billion-dollar company—and its people—under a microscope.
For small and mid-sized businesses, the risk is even greater because visibility increases vulnerability, and most lack in-house PR teams or legal counsel.
“Today, the lines between personal and professional branding are blurred,” says Cyndee Harrison, founder of Synaptic and creator of PR Shield. “The more visible your people are—on social media, in leadership roles, in the community—the more vulnerable your brand becomes. One misstep doesn’t just make headlines; it sends shockwaves through your entire organization. It can strain client relationships, erode trust, and, most importantly, jeopardize the careers of employees who chose your company as their professional home. Crisis isn’t just about protecting a brand—it’s about protecting people.”
PR Shield, a reputation management tool designed by Synaptic specifically for small and mid-sized businesses, provides affordable, approachable crisis communications resources, including crisis protocols, media training, processes and protocols, and rapid response support.
Why This Matters
A single viral post can cause revenue loss, brand damage, and employee uncertainty in hours. Small businesses are more exposed because they lack internal PR infrastructure. Preparedness builds trust and ensures business continuity.
Expert Availability
Cyndee Harrison and the PR Shield team are available for interviews on crisis communications and brand protection, expert commentary on how small businesses can prevent and manage crises, contributor insights on reputation management and media readiness, and commentary on how high-profile companies handle situations like this.
To schedule an interview or request expert insights, contact:
Cyndee Harrison
Email: cyndee@synapticapproach.com
Website: synapticapproach.com or visit prshield.com!
For small and mid-sized businesses, the risk is even greater because visibility increases vulnerability, and most lack in-house PR teams or legal counsel.
“Today, the lines between personal and professional branding are blurred,” says Cyndee Harrison, founder of Synaptic and creator of PR Shield. “The more visible your people are—on social media, in leadership roles, in the community—the more vulnerable your brand becomes. One misstep doesn’t just make headlines; it sends shockwaves through your entire organization. It can strain client relationships, erode trust, and, most importantly, jeopardize the careers of employees who chose your company as their professional home. Crisis isn’t just about protecting a brand—it’s about protecting people.”
PR Shield, a reputation management tool designed by Synaptic specifically for small and mid-sized businesses, provides affordable, approachable crisis communications resources, including crisis protocols, media training, processes and protocols, and rapid response support.
Why This Matters
A single viral post can cause revenue loss, brand damage, and employee uncertainty in hours. Small businesses are more exposed because they lack internal PR infrastructure. Preparedness builds trust and ensures business continuity.
Expert Availability
Cyndee Harrison and the PR Shield team are available for interviews on crisis communications and brand protection, expert commentary on how small businesses can prevent and manage crises, contributor insights on reputation management and media readiness, and commentary on how high-profile companies handle situations like this.
To schedule an interview or request expert insights, contact:
Cyndee Harrison
Email: cyndee@synapticapproach.com
Website: synapticapproach.com or visit prshield.com!
Keywords for Journalists & Editors: Crisis communications, small business PR, media training, brand reputation, reputation management, crisis prevention, crisis response strategies, rapid response PR, public relations