Designed for sustainability and value, customers can upgrade their wardrobes using pieces they already own.
January inspires renewal. This year, The Luxury Exchange takes a more intentional approach. The Portland-based luxury resale boutique offers a January Trade-In Program to help customers refresh wardrobes and extend the life of quality fashion.
The initiative invites customers to bring in luxury items they no longer wear. Customers receive enhanced trade-in value when they use that credit toward a higher-value purchase during the same visit. The program emphasizes mindful consumption over fast fashion. It positions luxury resale as a sustainable and practical alternative for the new year.
“At its core, this program is about making better use of what already exists,” said The Luxury Exchange owner Beth Anundi. “Luxury pieces are made to last. Trading up allows customers to evolve their personal style without starting from scratch.”
The campaign taps into interest in circular fashion, where reuse and longevity are key. The Luxury Exchange keeps designer goods in circulation, reducing waste and reinforcing that luxury does not need to be disposable to feel current.
January is also a natural moment for wardrobe reassessment. Rather than replacing entire closets, the Trade-In Program encourages customers to refine what they own. A handbag that no longer fits a lifestyle or a jacket that sits unused can become the foundation for something better suited to the wearer's current needs.
There is also a financial advantage to this approach. Trading toward a higher-value item lets customers invest strategically, especially when many are planning for tax returns or setting budgets. Instead of purchasing new at full retail, shoppers can upgrade thoughtfully using valuable items they already have.
As a locally owned Portland business, The Luxury Exchange offers an alternative to mass-market fashion trends. The Trade-In Program demonstrates how small businesses can influence shopping habits. It blends sustainability, style, and community values.
The offer runs through January 31, and full details are available on the dedicated program page:
https://www.theluxuryexchangepdx.com/pages/january-trade-in-offer.
https://www.theluxuryexchangepdx.com/pages/january-trade-in-offer.
About The Luxury Exchange
The Luxury Exchange is Portland’s trusted destination for curated designer fashion, fine jewelry, and accessories. Focusing on accessible luxury and community impact, The Luxury Exchange offers clients high-quality pieces alongside initiatives that support local organizations and charitable causes.