PR Shield, the digital reputation arm of the award-winning agency Synaptic, today announced the launch of The PR Shield® Reputation Engine. Developed by veteran crisis publicist Cyndee Harrison, this specialized tool is the first to officially bridge the gap between technical SEO and high-stakes Public Relations.
Most software just focuses on getting more reviews. The Reputation Engine builds a comprehensive reputation infrastructure. Rather than just collecting stars; it turns a brand's reviews and search signals into the high-level data points that AI gatekeepers—like ChatGPT, Gemini, and Google—use to verify credibility in real-time. It moves founders from being 'found' to being 'trusted' by the machines that control online visibility.
"The industry has operated in silos for too long," says Cyndee Harrison, founder of PR Shield®. "Publicists handled the 'Art' of the story, and SEOs handled the 'Science' of the search. But in the Verification Era, those worlds have collided. If the AI gatekeepers cannot verify your authority through third-party data, you are effectively invisible. We built the Reputation Engine to give founders the infrastructure they need to stay confirmable and unshakeable."
The Reputation Engine is powered by Harrison’s proprietary ELEVATE™ framework, a human-centric methodology designed to satisfy both Google’s technical E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards and the deep-seated human need for verified trust.
Rachael Amato, MBA, Chief Marketing Officer at Synaptic, notes that the engine solves a critical data problem for modern businesses. "In 2026, data is the currency of trust. If you don't have the data, you don't have a reputation. The Reputation Engine isn’t a feedback tool—it’s a data placement system. We make sure the right proof sits exactly where the AI looks for it. We turn your visibility into a digital footprint that machines can’t ignore and customers can’t help but trust. We don't just get you clicks; we make sure you're the only logical choice.
The PR Shield® Reputation Engine provides a comprehensive solution for:
Most software just focuses on getting more reviews. The Reputation Engine builds a comprehensive reputation infrastructure. Rather than just collecting stars; it turns a brand's reviews and search signals into the high-level data points that AI gatekeepers—like ChatGPT, Gemini, and Google—use to verify credibility in real-time. It moves founders from being 'found' to being 'trusted' by the machines that control online visibility.
"The industry has operated in silos for too long," says Cyndee Harrison, founder of PR Shield®. "Publicists handled the 'Art' of the story, and SEOs handled the 'Science' of the search. But in the Verification Era, those worlds have collided. If the AI gatekeepers cannot verify your authority through third-party data, you are effectively invisible. We built the Reputation Engine to give founders the infrastructure they need to stay confirmable and unshakeable."
The Reputation Engine is powered by Harrison’s proprietary ELEVATE™ framework, a human-centric methodology designed to satisfy both Google’s technical E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards and the deep-seated human need for verified trust.
Rachael Amato, MBA, Chief Marketing Officer at Synaptic, notes that the engine solves a critical data problem for modern businesses. "In 2026, data is the currency of trust. If you don't have the data, you don't have a reputation. The Reputation Engine isn’t a feedback tool—it’s a data placement system. We make sure the right proof sits exactly where the AI looks for it. We turn your visibility into a digital footprint that machines can’t ignore and customers can’t help but trust. We don't just get you clicks; we make sure you're the only logical choice.
The PR Shield® Reputation Engine provides a comprehensive solution for:
- Proactive SEO Growth: Building the "local authority" required to dominate search results.
- Automated Review Management: Turning customer proof into a permanent "Trust Shield."
- Crisis Communications and Management: Monitoring the "spectrum of crisis" where a single negative review can ruin a small business.
- AI Verification: Establishing verifiable trust signals beyond standard reviews and content, providing algorithms with the authoritative data sources needed to validate brand legitimacy.
"Our mission is to ensure that elite founders stop losing opportunities to less-qualified competitors who are simply easier for a machine to find," says Harrison. "The Reputation Engine is the first product of its kind to be led by a publicist’s eye for crisis prevention and a marketer’s eye for growth."
The Reputation Engine is available now with introductory pricing for early adopters. It is specifically designed for businesses, founders, and brands that depend on maintaining high online visibility and verified credibility. More information can be found at prshield.com
The Reputation Engine is available now with introductory pricing for early adopters. It is specifically designed for businesses, founders, and brands that depend on maintaining high online visibility and verified credibility. More information can be found at prshield.com
About PR Shield®: PR Shield is a first-of-its-kind digital reputation studio designed for small businesses, founders, and influencers who face unique reputational risks in a fragmented, AI-driven news cycle. By combining proactive SEO growth, professional publicist services, and expert crisis communications, we provide the same level of brand protection once reserved for major corporations. PR Shield is powered by Synaptic, a woman-led marketing and public relations agency based in Michigan. Operating at the intersection of strategy and empathy, Synaptic is dedicated to building brands that can withstand adversity and emerge stronger.
Not sure if your digital footprint is ready for the Verification Era? Take the Reputation Resilience Scorecard to get personalized insights and recommendations!